Macho

Design

I am available
Based In MADRID, sPAIN
pRODUCT DESIGN / UX UI

About me

Empathetic
Proactive
Easygoing

I’m a mid-level product designer with a clear mission: crafting products and solutions that truly work for businesses. I thrive on aligning UX/UI, communication, marketing, and IT to ensure everything flows seamlessly kind of like going out to dinner and finding a parking spot right at the door. I love optimizing processes, managing projects, and making sure design not only looks great but delivers real value. And when I’m not doing that, you’ll find me on my bike, getting lost on purpose because the best ideas come when you stray off the beaten path.

product design ux/ui agile scrum

visual design testing wireframing Human Centered Design

visual design concept art

visual design concept art

01

Ux/ui product design

  • Wireframing & Prototyping
  • Accessibility & Inclusive Design
  • Human Centered Design
  • Responsive & Adaptive Design
  • Feedback & Testing Mechanisms
  • Information Architecture

I handle the full design process, research users, create profiles, and design wireframes to keep everything running smoothly.

emotinet app mockup ux ui design
02

Product management

  • Agile & Scrum
  • Process Documentation
  • Cross-functional Leadership
  • UX/UI Strategy
  • Product Vision & Roadmapping
  • Stakeholder Communication

I turn ideas into digital products that align with business goals and user needs, blending design, development, and strategy.

My
Resume

May 2023 - Apr 2025

Product Designer  

Psiconnea

At Psiconnea, I played a key role as Product Designer, leading the design of intuitive digital experiences for the Emotinet app, currently available in stores. I managed the app's design while optimizing user interaction through conversational AI training and chatbot creation. I also developed functional interfaces with iterative testing to ensure accessibility and scalability, and designed strategic newsletters that improved KPIs, driving continuous user growth. This role allowed me to combine UX/UI, accessibility, and product strategy to enhance mental health through innovative digital solutions. I implemented Jira and handled the backlog and Scrum ceremonies until the PM arrived.

UX/UI Design
Problem Solving
UX Research
Client Expectations
Scrum
Cross-Team Collaboration
Oct 2022 - To date

UX/UI Designer

Freelance

As a freelance UX/UI Designer, I have worked on designing and improving digital experiences across various projects, tailoring each solution to its specific needs and objectives. I have been responsible for creating functional interfaces, optimizing user flows, and developing scalable design systems. Through user-centered methodologies and iterative testing, I have improved the usability and accessibility of different products. Additionally, I have collaborated with multidisciplinary teams to ensure that the design is not only visually appealing but also efficient and aligned with the business strategy.

Build Prototypes
Product Design
Product Improvements
Design Thinking
Market Research
Visual Concept
Jun 2011 - To date

Photographer

Freelance

With over 13 years of experience as a professional photographer, I have worked on a wide range of projects, from corporate and social photography to still life, portrait, and product photography. I specialize in capturing clean, well-crafted images with a keen eye for detail. I have collaborated with brands such as L’Oréal, Movistar, Reebok, and El Confidencial, bringing a creative and precise vision to each project.

Corporate photography
Social photography
Product photography
Post-production
Edition

Testii

Monial

Mariela Caputi / CTO of Psiconnea

He is a great professional, creative, decisive, always open to feedback and with an excellent attitude to teamwork. In addition, he is one of those people who make any challenge easier: collaborative, reliable and always ready to add.

Carlos Gutierrez / Engineering Manager

Pablo is a person who stands out for his attitude and expertise. A senior professional who can adapt to any need and solve problems efficiently and effectively. He is capable of coordinating teams as well as executing tasks independently with excellence. It was always a pleasure to work with him.

Rosa Becerril / CEO of Psiconnea

Pablo stood out for his goal-oriented approach, his ability to turn complex needs into functional solutions, and his commitment to quality. Beyond his professionalism, he fostered a collaborative and positive environment that enhanced team cohesion and project progress.

Send  Me Your Idea

Location
  • luis carreño nº19
  • 28750 madrid
  • spain
Phone
  • esp +34 685 83 93 46
  • esp +91 843 56 08
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